Steve Bayliss
Most recently Steve was General Manager Marketing for Air New Zealand. During his 6 year tenure the airline went from the aftermath of a near bankruptcy to the Best Airline in the World - as judged by Air Transport World. Often referred to as the Oscars of the airline industry. Air New Zealand also became the most awarded marketing group in New Zealand picking up numerous domestic and international awards for design, loyalty programs, creativity, & communications. At Air New Zealand Steve was responsible for the Global Marketing & Sponsorship Teams, Direct Customer Communications, Airpoints and Tier Recognition Programs, and the Branded Journey including Premium Customer and Lounges Group. Prior to joining Air New Zealand, Steve started his marketing career with International Brewer Lion Nathan where he had a variety of Marketing Management roles before heading Lion’s Marketing Best Practice development. This work was completed in partnership with organisations such as Gillette, Proctor and Gamble, British Airways, and Saatchi and Saatchi. He was also the Group Marketing Trainer across New Zealand, Australia, and China. He then moved to the US as VP Marketing and President Business Development with a major US bottled water and coffee company before eventually returning to Australia to head up Coca Cola’s Business Development area including non-carbonated beverages, new product development, as well as mergers and acquisitions. Steve is a regular speaker and advisor to a variety or organisations on marketing and branded cultural change.
