
Selwyn Pellett is the founder, CEO and Chairman of Imarda Ltd, co-founder and non-executive director of Endace Ltd, and director of Sway-Tech Ltd and founder and director of Storm Distribution Ltd. Selwyn established Imarda Inc. in 2006, which purchased both Prolificx and Australian Telematics solutions company SmartTrack. This has firmly established Imarda as an innovator in the Fleet Management and Tracking solutions market.
As the former CEO and co-founder of the Endace Ltd Selwyn lead Endace to be the first New Zealand registered company to list on the UK’s AIM stock market in June 2005.
Selwyn has worked in the electronics industry in New Zealand, Australia and Asia for over 19 years with the last six years focused on the global Network Security and Telematics markets. His extensive experience in international sales, marketing, strategic planning and supply chain management in small start-ups through to multi-billion dollar corporations gives Selwyn a unique perspective on New Zealand into global markets.









